OUR HISTORY – The Art of the Strap SINCE 1946
Founded in La Chaux-de-Fonds in 1946 by Albert Dubois, Brasport embodies an ambitious vision: to showcase Swiss craftsmanship on the international stage. The very name of the company — a contraction of Bracelet Export — reflects this global vocation from the very beginning.
Passed down through generations, the Maison has successfully combined watchmaking tradition, industrial innovation, and strong human values. From the making of its very first leather straps to the most advanced technologies in components and leather goods, Brasport has constantly evolved with the times while remaining true to its uncompromising standards of quality.
1946
Brasport founded in La Chaux-de-Fonds (CH) by Albert Dubois
1970
Taken over by the 2nd generation, Francis and Pierre Dubois; first production outsourcing
1989
Establishment of the first site in Guilin, China
2000
Arrival of the 3rde generation with Alain Dubois still at the helm
2005
2006
Opening of Brasport Hong Kong
2010
2011
Opening of the production site in Bangkok (TH)
2013
Opening of sales offices in New York (USA) and Shanghai (CN)
2017
Expansion of leather goods subcontracting activities in Portugal
2021
Creation of BradTech (technical components) and launch of Premium (high-end leather goods)
2024
Inauguration of Bradco II, a new industrial site dedicated to bracelets in Portugal. Sale of the Guilin site in China.
A GLOBAL footprint, a FAMILY spirit
From Switzerland to Portugal to Thailand, each site embodies unique expertise — mastered and shared — serving the watchmaking, leather goods, and technology industries.
Today, Brasport is a structured industrial group, recognized for its technical mastery, logistical agility, and bespoke excellence, while preserving a deeply human and family-driven heritage.