2026 is a special year, because on July 11, 2026, Brasport celebrates its 80th anniversary. In 1946, in La Chaux-de-Fonds, Albert Dubois decided to found Brasport. The Brasport Group has been built, generation after generation, on strong values: FAMILY, PASSION, EXCELLENCE, PARTNERSHIPS. This year, Brasport celebrates this milestone in its history.
Since its creation, Brasport has had an ambitious vision: to promote Swiss craftsmanship internationally. Hence the origin of its name: the contraction of Bracelet and export, which expresses this vision. After so many years, the company continues to unite watchmaking tradition, industrial innovation and strong human values. From the manufacture of the first leather straps to the most advanced technologies in components and leather goods, Brasport has never ceased to evolve with the times, while remaining faithful to its demand for quality.
Brasport Group continues to grow, including internationally. The opening of production sites in Portugal(BRADCO), and Thailand(Brasport Thailand), the creation of sales offices in New York and Hong Kong, as well as the launch of BRADTECH for technical components, and Premium for Leather dedicated to high-end leather goods, bear witness to this dynamism, made possible by the ambition and commitment of the Brasport teams.