{"id":1852,"date":"2025-08-26T10:12:13","date_gmt":"2025-08-26T08:12:13","guid":{"rendered":"https:\/\/brasport-group.com\/history\/"},"modified":"2025-12-01T11:51:19","modified_gmt":"2025-12-01T09:51:19","slug":"history","status":"publish","type":"page","link":"https:\/\/brasport-group.com\/en\/about\/history\/","title":{"rendered":"History"},"content":{"rendered":"\t\t
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Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t

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OUR HISTORY \u2013 The Art of the Strap SINCE 1946<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Founded in La Chaux-de-Fonds in 1946 by Albert Dubois, Brasport embodies an ambitious vision: to showcase Swiss craftsmanship on the international stage. The very name of the company \u2014 a contraction of Bracelet Export \u2014 reflects this global vocation from the very beginning. <\/p>

Passed down through generations, the Maison has successfully combined watchmaking tradition, industrial innovation, and strong human values. From the making of its very first leather straps to the most advanced technologies in components and leather goods, Brasport has constantly evolved with the times while remaining true to its uncompromising standards of quality. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1946<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Brasport founded in La Chaux-de-Fonds (CH) by Albert Dubois<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1970<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Taken over by the 2nd<\/sup> generation, Francis and Pierre Dubois<\/b>; first production outsourcing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1989<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Establishment of the first site in Guilin, China<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2000<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Arrival of the 3rde<\/sup>  generation with Alain Dubois still at the helm<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2005<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOpening of the production site in Castelo de Paiva (PT)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2006<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Opening of Brasport Hong Kong<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2010<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tAcquisition of A2i<\/b>, a company specializing in machining watch components\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2011<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Opening of the production site in Bangkok (TH)<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2013<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Opening of sales offices in New York (USA) and Shanghai (CN)<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2017<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Expansion of leather goods subcontracting activities in Portugal<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2021<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Creation of BradTech <\/b>(technical components) and launch of Premium (high-end leather goods)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Inauguration of Bradco II, a new industrial site dedicated to bracelets in Portugal. Sale of the Guilin site in China. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A GLOBAL footprint, a FAMILY spirit<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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From Switzerland to Portugal to Thailand, each site embodies unique expertise \u2014 mastered and shared \u2014 serving the watchmaking, leather goods, and technology industries.<\/p>

Today, Brasport is a structured industrial group, recognized for its technical mastery, logistical agility, and bespoke excellence, while preserving a deeply human and family-driven heritage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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OUR HISTORY \u2013 The Art of the Strap SINCE 1946 Founded in La Chaux-de-Fonds in 1946 by Albert Dubois, Brasport embodies an ambitious vision: to showcase Swiss craftsmanship on the international stage. The very name of the company \u2014 a contraction of Bracelet Export \u2014 reflects this global vocation from the very beginning. Passed down […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1884,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1852","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nHistory - Brasport<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brasport-group.com\/en\/about\/history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"History - Brasport\" \/>\n<meta property=\"og:description\" content=\"OUR HISTORY \u2013 The Art of the Strap SINCE 1946 Founded in La Chaux-de-Fonds in 1946 by Albert Dubois, Brasport embodies an ambitious vision: to showcase Swiss craftsmanship on the international stage. 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